Social Media Content Manager

At Félix, we are building the indispensable financial companion for Latinos in the US. We combine an AI-powered, conversational-first interface with real-time financial infrastructure to make cross-border money movement as easy as sending a text. Starting with fast, affordable remittances powered by AI and crypto rails, we are expanding into credit, savings, and wallet services to support the complete immigrant financial journey.

As strategic Social Media Content Manager you own and elevate Félix's social media presence. In this role, you are responsible for building a proactive content engine — moving the team from reactive to intentional across every platform. You own the full content cycle, from strategy and planning to production and execution, ensuring every piece is on-brand, platform-right, and always a step ahead.

Responsibilities

• Own the content strategy: pillars, formats, campaign arcs, and seasonal angles aligned to brand and business goals
• Build and maintain a rolling content calendar — planned ahead to keep production, design, and partners unblocked, while staying agile enough to jump on trends and cultural moments as they happen
• Translate hero campaigns and brand initiatives into organic social media executions across all channels
• Analyze performance regularly — identify what's working and turn insights into strategy, not just reporting
• Continuously audit and improve content quality: formats, tone, visual language, and platform fit
• Manage relationships with creative partners and providers — from briefing and production oversight to delivery QA and invoicing
• Partner with the Paid Social team to ensure organic and paid content strategies are aligned and mutually reinforcing
• Own the copy creation process — from briefing to final copy — adapting tone per platform, campaign, and audience
• Brief, direct, and QA all creative partners and providers
• Own production of static and short-form content in collaboration with the design team and/or agency
• Manage the creative pipeline and design tickets
• Lead content tropicalization and localization efforts

Requirements

• 4+ years of content strategy and creation experience: Proven track record of defining and executing content strategies across digital and social channels, from setting the editorial vision to measuring impact, preferably within high-growth startups, B2C tech, or fintech.
• On-camera presence & video production: Comfortable and confident being the on-screen face of the brand ("mostrarse en redes"), with hands-on skills in conceptualizing, filming, and editing short-form video (TikTok, Instagram Reels, YouTube Shorts).
• End-to-end scriptwriting & narrative storytelling: Strong scriptwriting capabilities with an innate ability to spot emerging cultural and social trends, translating complex product features and brand positioning into relatable, human-centered stories.
• Workflow & channel management: Hands-on experience defining the role of each channel, managing publishing rhythms, and growing engaged communities on conversation-driven platforms (Instagram, Facebook, TikTok, X).
• Editorial planning & partner collaboration: Demonstrated experience owning content calendars and managing cross-functional production pipelines, including collaborating with external agencies, creators, and freelance partners.
• Data-informed content strategy: Ability to analyze engagement metrics, video completion rate, and audience insights to evaluate performance, test hypotheses, and continuously iterate on content creative strategy.
• Extreme ownership & proactive execution: Highly organized self-starter with a strong bias for action, capable of navigating ambiguity, prioritizing high-impact initiatives, and executing under fast-paced startup deadlines.
• Language proficiency: Native Spanish speaker with advanced professional English proficiency (spoken and written).

Benefits

• Competitive salary
• Initial stock options grant
• Annual performance bonus
• Health, dental, and vision plans
• Work model: currently fully remote, with a future transition to a hybrid set up.
• Continuous learning opportunities
• Unlimited PTO
• Paid parental leave
• Empowering opportunities for growth in a dynamic entrepreneurial environment

Key metrics

• Planning lead time: Calendar always sufficiently ahead of publishing
• Content quality: Pillar coverage and format variety per cycle
• Platform growth: Reach, impressions and follower base month over month
• Production health: Partners on brief, no last-minute blocks
• Website traffic & signups: Sessions and sign-ups driven from organic social content via UTM tracking

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