Sr Product Marketing Manager, Platform

Product Marketing turns Chainalysis innovation into customer value. We position our intelligence as solutions customers can understand and consume through our platform, shape how we commercialize them, and give GTM the stories and strategic assets to win. Customers reach our intelligence through products, AI agents, workflows, APIs, data and expert services. This role owns what those add up to. Our segment leads make it specific to an industry; you make the case for Chainalysis as a whole, and build the programs that grow each customer over time.

As Senior Product Marketing Manager for Platform, you will own the positioning for the Chainalysis platform as a whole, then turn it into the lifecycle campaigns and programmes that drive adoption, usage and expansion across our customer base.

This is a horizontal role working across every segment. It suits a problem solver rather than a feature marketer: you start from what customers are trying to do and what gets in their way, then work back to what we offer. You are metrics-savvy. You know what moves the needle and which levers to pull to meet an objective. You will work closely with Product, Sales, Customer Outcomes, Marketing & Communications and GTM Solutions & Readiness, alongside the segment leads who go deep on their industries.

Responsibilities

• Define and evolve the Chainalysis story: what our intelligence enables, why we are meaningfully different, and why the whole is worth more than any one part.
• Build the messaging that lets GTM teams tell that story consistently.
• Own competitive positioning: frame the category and turn market moves into guidance deal teams can act on.
• Build the lifecycle campaigns that take customers deeper into the platform and scale them in partnership with demand generation, product and sales strategy: onboarding, activation, expansion and renewal, each with its own message and moment.
• Spot the expansion patterns that hold across segments and turn them into cross-sell and upsell plays: the trigger, the message, the proof, and the asset a seller uses.
• Explain our commercial model in the customer’s terms, so buyers can see how what they use connects to what they get.
• Lead go-to-market planning for launches that span the portfolio, working with segment leads on the value proposition for each audience.
• Produce the strategic content that moves these conversations forward: first-call decks, value maps, discovery frameworks, ROI stories, objection handling and sales plays.
• Partner with Product, Product Marketing, GTM & Enablement teams to turn the strongest narratives into field tools sellers can find and use without asking.
• Turn churn, win-loss, field feedback and competitive signal into sharper positioning, and measure what reflects business health rather than activity.

Requirements

• 8+ years in product, solutions, industry, or B2B enterprise technology marketing.
• Experience building something from nothing: a new proposition, segment or business line where there was no playbook.
• Positioning that changes how customers and sellers see a problem, and connects many capabilities into one value story.
• Experience designing lifecycle campaigns or expansion programmes where you owned the messaging and mechanics.
• Exceptional writing and editorial judgment. You can write crisp headlines, persuasive narratives, practical sales content, and executive-level messaging; you know the difference between jargon and precision.
• A collaborative self-starter, comfortable driving ambiguous, multi-stakeholder work forward across Product, Sales, technical and revenue teams, and senior leaders.
• Nice to have: Experience with blockchain, digital assets, or crypto-native financial infrastructure.
• Nice to have: Experience marketing AI-powered products, data platforms, intelligence products, cybersecurity, or risk and compliance technology.
• Nice to have: Familiarity with consumption- or usage-based pricing and packaging.

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